Sales 2 Success Ltd

1. Preparation and planning

• Introduction - Understanding your products and your market
• The three basic marketing strategies
• Your sales cycle & the sales issues
• Your buying criteria
• Competition strengths and weaknesses
• Your distinguishing selling points
• Background information on an account
• Internet information/target account brochure
• Linking your company benefits to your target account
• Meeting with the decision maker
• Knowing other influencers in an account
• Different target account contacts